I help businesses improve how they attract customers, convert opportunities, serve people, and operate — using the right mix of strategy, design, marketing, systems, technology, and AI.
Selected companies
Built for growing businesses.
Selected companies Maritza has worked with, supported, or contributed to across design, customer experience, strategy, growth, systems, marketing, and technology.
Selected Results
What Maritza Improves
The problems just got bigger.
Over a decade working across design thinking, customer experience, business strategy, growth, marketing, systems, technology, and AI.
Fortune 500 thinking.
Built for growing businesses.
The disciplines changed. The way Maritza solves problems didn't. Understand the customer and the business. Find the friction. Redesign what isn't working. Measure what changed.
The Method
Study the customer, business, market, process, and constraints.
Identify where revenue, customers, time, leads, or opportunities are being lost.
Improve the experience, offer, workflow, funnel, positioning, or process around the real problem.
Apply the right mix of design, strategy, marketing, technology, automation, and AI.
AI + Automation
The question is where it actually creates value.
The best AI system is not the most complicated one. It is the one that removes friction, captures more opportunities, improves the customer experience, or gives the team leverage.
Explore AI + AutomationWhere it can create value
What People Say
“Maritza brought a great energy to the team and was able to help us sort through highly complex problems and understand them from the end user point of view. She coordinated workshops and performed journey mapping exercises around the world, helping us fully understand processes that were performed by different functions in different ways across the company. After leading the discovery process, she designed a solutionthat would solve the major challenges that our users were encountering. I would highly recommend Maritza.”
“Maritza led the initial concept work and did so in an incredibly organized and efficient manner. Her skillset and leadership allowed us to operate together fluidly, and build the direction cohesively. I was amazed with her attention to detail, communication skills, and how well she prioritizes task to completion. Would love to work with Maritza again ASAP, a true executor!”
Trusted With Complex Problems
“Maritza is a strong designer with confidence and credibility to articulate meaningful direction in projects. For 4 years I worked with her in parallel as we grew and matured a small unknown CAD program called Fusion 360 to a widely popular tool now used by 100s of thousands of designers and engineers. When we discussed her projects I was always impressed with how she framed them within the context of the users she represented, along with demonstrating a formidable amount of subject domain expertise for someone so early in her career. She works hard, pays attention, and speaks authentically. She will be a highly valuable asset to whoever she chooses to work for.”
Same Thinking, Growing Businesses
“As a new entrepreneur, I had no marketing acumen and felt overwhelmed when it came to said topic. Once I spoke with Maritza, I immediately felt confident that she was the missing puzzle piece. Very shortly after getting started with her, my social media engagement sky rocketed, my branding became cohesive/consistent and in turn, new customers! Professionalism and availability alone deserve 5 stars. Highly recommend.”
“Xippi Digital helped set us up our online presence as a new business. Her help has brought in a lot of organic customers and reviews. Weirdoughs Bakery highly recommends Maritza and looks forward to working with her in the future.”
Start a Conversation
If something is costing your business customers, time, opportunities, or growth, tell me what's happening. We can figure out what actually needs to change.