About Maritza Garcia
I've spent my career redesigning how things work.
Over a decade improving how businesses look, operate, sell, serve customers, and grow — for Fortune 500 companies and growing businesses alike.
The through-line
The tools changed.The job didn't.
Understand the problem. Find the friction. Build something better.
Where it started
Industrial & UX design
I began by designing things people actually use — learning to study people, tasks, and constraints before proposing solutions. That discipline of understanding the problem before building became the foundation for everything that followed.
“Maritza is a detailed oriented person who is excited to dive into a project and become engaged with the team. Her written communication is fantastic, specifically her presentation designs. In addition to packaging solutions, Maritza never hesitated to bring another view to a challenge being faced by the team even if it were outside of packaging.”
Karen Keeder · Kellogg’s
Where it grew
Customer experience & business systems
The work expanded from individual experiences into the systems behind them. I began looking beyond screens and touchpoints to understand how customer journeys, workflows, data, teams, and business processes connected — and where friction quietly created lost time, missed opportunities, and weaker outcomes.
Where it is now
Strategy, growth & AI
Today I apply that same business-first approach to growth, positioning, marketing, lead generation, customer experience, business systems, automation, and AI. The tools are broader, but the goal is the same: find what is not working, improve the system, create a stronger result.
One continuous evolution
Selected experience
- Nike
- Autodesk
- Kellogg’s
- Consumer Cellular
- College Board
- New Balance
- Herman Miller
- Nordstrom
Selected companies Maritza has worked with, supported, or contributed to across design, customer experience, strategy, growth, systems, marketing, and technology. Engagements span direct employment, client work, consulting, and project collaboration — the nature of each relationship differs, and none is overstated.
“The assets produced helped make the event a success! We received positive feedback from around the world.”
Tara Schaffner · Program Coordinator · Nike