Enterprise B2B SystemsRevenue & operational opportunity identified
Nike's B2B sell-in process relied on slow, manual work spread across teams and spreadsheets. Opportunities were difficult to see early enough to act on.
01 / The Problem
A manual process was hiding the opportunity.
Nike's B2B sell-in process relied on spreadsheets, manual consolidation, and disconnected information across teams.
Important product changes, quantity discrepancies, and potential opportunities were difficult to identify early.
02 / The Opportunity
The data already existed.The visibility didn't.
The opportunity was to redesign the workflow around live, connected data so teams could identify issues and opportunities as they emerged rather than after the fact.
03 / The Solution
From fragmented data to a connected system.
The workflow was redesigned around a live data system that connected information, surfaced exceptions, and helped teams act on opportunities faster.
04 / Opportunity Detection
The system made hidden signals visible.
- 01Dropped products
- 02Incorrect quantities
- 03Data entry mistakes
- 04Alternative products
- 05Missed sales opportunities
05 / Maritza's Role
Identify. Redesign. Lead.
01Identified the inefficient manual process
02Redesigned the B2B sell-in workflow
03Helped conceive the solution
04Led development of the live data system with the engineering team
This outcome was created as part of a broader Nike team effort.
From The Team
“Maritza brought a great energy to the team and was able to help us sort through highly complex problems and understand them from the end user point of view. She coordinated workshops and performed journey mapping exercises around the world… After leading the discovery process, she designed a solution that would solve the major challenges that our users were encountering.”
“This project helped Nike North America teams collaborate across multiple data sources and bridge them into a tool that would streamline into a single source. Maritza led the initial concept work and did so in an incredibly organized and efficient manner… I was amazed with her attention to detail, communication skills, and how well she prioritizes task to completion. A true executor!”
06 / The Result
Revenue & operational opportunity identified
On the Foot Locker account alone, the redesigned sell-in process identified approximately $27M in combined revenue and operational opportunity in one quarter.
What actually changed?
Greater visibility
Teams could see revenue and operational opportunities earlier.
Faster action
Issues could be identified and addressed sooner.
Less manual work
The system reduced reliance on spreadsheet-driven analysis and repetitive manual work.
The real win wasn't the software.
It was seeing what the business couldn't see before.
What is your business not seeing?
If important opportunities are buried in spreadsheets, disconnected systems, or manual processes, let's find a smarter way to surface them.