Customer Acquisition + Sales Systems
Annual revenue run rate
9 months
Maritza helped Rod’s Heating & Cooling scale from approximately a $170K annual revenue run rate to $1.7M in nine months by rebuilding the systems behind customer acquisition, conversion, lead management, local visibility, and sales.
Growth & Sales Systems
- Customer Acquisition
- Local Search
- CRM Implementation
- Sales Enablement
01 / The Problem
The business didn’t have one marketing problem. It had leaks across the entire growth system.
Customer acquisition was inconsistent. Local visibility had room to improve. The website and lead-capture experience needed stronger conversion paths.
Leads needed a clearer system for organization and follow-up. And revenue opportunities could still be lost during the final sales conversation.
The problem was not isolated to one channel. Multiple parts of the customer journey needed to work better together.
- Local Visibility
- Paid Acquisition
- Website Conversion
- Lead Capture
- CRM + Pipeline
- Follow-Up
- Technician Sales
02 / The Opportunity
Connect the path from search to sale.
People were already looking for HVAC services. The opportunity was to make Rod’s easier to find, easier to trust, easier to contact, and easier to buy from.
Instead of treating marketing and sales as separate functions, the work connected them into one customer acquisition system.
03 / The System
One business.One connected growth engine.
One business, one growth engine, four systems working together from the first search to the final sale.
01
Acquire
- Google Ads
- SEO
- Google Business Profile optimization
- Content creation
- Social media
- Local search visibility
02
Convert
- Landing page design
- Lead capture
- Conversion-focused messaging
- Calls to action
- Supporting content
03
Manage
- GoHighLevel CRM implementation
- Pipeline structure
- Lead organization
- Lead routing
- Follow-up workflows
04
Sell
- Technician sales scripts
- Upsell conversations
- Sales support
- Helping technicians recognize additional customer needs and opportunities
04 / Visibility + Trust
Become easier to find.Easier to trust.Easier to choose.
Local discovery, reviews, lead capture, CRM, service delivery, and customer trust are connected parts of the same growth system.
Google Business Profile, Wichita, Kansas
Google reviews
Google views
Social engagement
05 / Maritza’s Role
Strategy through execution.
Maritza led the digital growth work across customer acquisition, local search, paid media, content, conversion, CRM implementation, and technician sales enablement. She worked across the customer journey rather than optimizing a single marketing channel.
01
Acquisition
- Google Ads
- SEO
- Google Business Profile
- Content
- Social
02
Conversion
- Landing pages
- Messaging
- Lead capture
- Conversion paths
03
Systems
- GoHighLevel CRM
- Pipeline implementation
- Lead organization
- Follow-up
04
Sales Enablement
- Technician scripts
- Upsell conversations
- Point-of-service sales support
06 / The Result
Annual revenue run rate · 9 months
Maritza helped Rod’s Heating & Cooling scale from approximately a $170K annual revenue run rate to approximately $1.7M in nine months while rebuilding the company’s customer acquisition and sales systems.
#1 Google Business Profile in Wichita
Google reviews doubled
Google views increased approximately 30%
Social engagement increased approximately 48×
Growth was driven by multiple factors. Maritza’s work during this period focused on rebuilding Rod’s marketing, customer acquisition, CRM, local search, conversion, and technician sales systems. The business was also participating in external business and sales training programs.
07 / The Takeaway
More leads don’t fix a leaky growth system.
The biggest gains came from improving how the entire customer journey worked together — from the first Google search to the final sales conversation.
Find where growth is being lost.Fix the system causing it.